Metro Manila Development Authority (MMDA) Chairman Danilo Lim is encouraging the general public to patronize the annual Metro Manila Film Festival (MMFF) that is going digital for the first time due to the ongoing pandemic caused by the coronavirus disease 2019 (Covid-19).
The film festival, organized primarily to help promote and enhance the preservation, growth and development of the local film industry, has been part of the Filipinos’ Christmas tradition over the years.
Lim, who is also the MMFF chairman, announced that they have partnered with Globe Telecom and Upstream to keep the annual film festival very much alive in December amid Covid-19 pandemic.
“The film industry continues to grapple with the effects of Covid-19 but it should not dampen the Filipinos’ spirit of watching Filipino movies during the Christmas season. This year, we are bringing the MMFF tradition in every Filipino home not just here in the country but all over the world via digital screening for the first time,” Lim said.
The global audience can access eight entries to this year’s MMFF in digital form through Upstream while in the comfort of their homes.
“We are very excited about the annual film festival that will take place on a new platform. Filipinos abroad and those who cannot go home for the holidays can enjoy the MMFF tradition by watching MMFF movies on digital platform,” Lim added.
According to Lim, the MMDA has chosen Globe and Upstream to be its official partner for the MMFF, celebrating its 46th year. The MMFF will open on December 25, Christmas Day.
“Out of the five proposals the MMDA received, we have chosen Globe which presented the best offer to be our partner,” said Lim.
Lawyer. Romando Artes, MMFF co-Executive Chairman, said regular activities such as Parade of Stars and Awards Night will also be done virtually and streamed online in compliance with the health and safety protocols to avoid Covid-19 transmission.
Meanwhile, Ernest Cu, chief executive officer of Globe Telecom, said the MMFF aims to keep the holiday Filipino tradition of watching movies as families and bring cheers to the Filipinos. It also intends to bring Filipino films to the global audience. (sovereignph.com)