The Department of Trade and Industry (DTI) formally launched on Tuesday an international marketing campaign dubbed “Make It Happen in the Philippines” to attract more foreign investments in five key investment priority sectors or industries in the country.
“The country’s new investment promotion brand, ‘Make it Happen in the Philippines,’ is more than just a brand or a tagline. It speaks of who we are as Filipinos and as a government. It highlights our genuine Filipino trait of resilience and ‘make it work’ mindset that exudes strength and adaptability even in times of adversity,” DTI Secretary Ramon Lopez said in his keynote speech.
The DTI calls “Make it Happen in the Philippines” a unified, country-wide, and multi-sector investment campaign that aims to attract foreign investors to look into opportunities in the follows sectors/industries: aerospace; automotive; copper; information technology and business process management (IT-BPM); and electronics.Lopez said the campaign is also a “promise” to Filipinos that the country will build back better amid the global health and economic crisis caused by the coronavirus pandemic. SOVEREIGNPH