About 70 percent of Filipinos now rely more or heavily on social media for news, a Pahayag survey conducted by PUBLiCUS Asia Inc. showed.
In contrast, 58 percent of those surveyed were “high rate consumers” of television news, while Filipinos who listen to news over the radio or read newspapers comprised 31 percent and 20 percent, respectively.
Results of the survey showed that 59 percent of the respondents said they read the news from social media on a daily basis while 47 percent said they relied on television for news; 22 percent said they relied on radio; and 13 percent read newspapers everyday.
The survey further showed that a big portion of the respondents are “high rate” users of Facebook and Youtube at 63 percent and 58 percent, respectively. Also, 46 percent of Facebook users spend more than five hours on the social media platform, while 37 percent of those who use YouTube also devote over five hours.
PUBLiCUS said the changing preference in the media landscape will define how those who are eyeing posts in the 2022 polls will conduct their campaigns, especially if face-to-face campaigns will be still be difficult amid the Covid-19 pandemic. SOVEREIGNPH